Is my website actually findable?
Search Google for site:yourdomain.com. If it returns one result, or none, search engines cannot see most of your website — and no amount of design work will fix that.
Read itGuides
Written to be useful whether or not you ever hire anyone. Each one answers the question in the first two sentences, then explains it — so you can stop reading as soon as you have what you came for.
Search Google for site:yourdomain.com. If it returns one result, or none, search engines cannot see most of your website — and no amount of design work will fix that.
Read itGoogle Business Profile signals account for roughly a third of local pack ranking — more than the website contributes. A complete profile with steady reviews will outrank a better website attached to a neglected one.
Read itNear-identical pages get clustered by Google, which picks one and ignores the rest — so fifty city pages earn roughly the ranking value of one, while the site-wide quality signal drags down the pages that were genuinely good.
Read itIn most cases it's images — full-size photos sent to phone screens. It's also usually the cheapest thing on the site to fix, and it's the most common reason a page fails Google's speed thresholds on mobile.
Read itAsk who owns the domain, who owns the site if you stop paying, and what happens if the designer disappears. Those three answers tell you more than any portfolio.
Read itThe sticker price tells you very little. What matters is whether you are buying a subscription you rent forever, a build you own outright, or ongoing work — because over five years those three diverge far more than the initial quotes suggest.
Read itFor most trades businesses the website is not how customers find you — the Google Business Profile is. The site's job is to convince somebody who has already found you, and to answer the questions that decide whether they ask for a quote.
Read itSend over your domain and you'll get back a specific list of what's working and what isn't — including when the honest answer is that nothing needs replacing.