Guides

Straight answers about websites and search.

Written to be useful whether or not you ever hire anyone. Each one answers the question in the first two sentences, then explains it — so you can stop reading as soon as you have what you came for.

All guides

Is my website actually findable?

Search Google for site:yourdomain.com. If it returns one result, or none, search engines cannot see most of your website — and no amount of design work will fix that.

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Why city pages usually backfire

Near-identical pages get clustered by Google, which picks one and ignores the rest — so fifty city pages earn roughly the ranking value of one, while the site-wide quality signal drags down the pages that were genuinely good.

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Why your website loads slowly

In most cases it's images — full-size photos sent to phone screens. It's also usually the cheapest thing on the site to fix, and it's the most common reason a page fails Google's speed thresholds on mobile.

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What a small business website costs

The sticker price tells you very little. What matters is whether you are buying a subscription you rent forever, a build you own outright, or ongoing work — because over five years those three diverge far more than the initial quotes suggest.

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What a contractor's website needs

For most trades businesses the website is not how customers find you — the Google Business Profile is. The site's job is to convince somebody who has already found you, and to answer the questions that decide whether they ask for a quote.

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Want to know where you actually stand?

Send over your domain and you'll get back a specific list of what's working and what isn't — including when the honest answer is that nothing needs replacing.